Are you missing internet leads from your dealer website?
Cliff Banks over at Wards Dealer Business wrote an article with Lisa Keller of eValuation Inc. on how we, as Internet sales managers, need to be careful that our leads are not “evaporating”. Basically...
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4 Letters That Will Sell You More Cars This Month
How many times have you heard or even said to yourself… “I’ve sent this customer 5 emails and I have yet to hear anything back” or “These Internet customers never call me back”, maybe even “I send...
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Are Internet Specials like Pulling Teeth?
Hello, my name is Alex and I’ve been handling Internet specials for one automotive group since 2001. Every month there are 10 or more franchises I have to create sets of specials for, and I really...
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When First In Doesn’t Win: Driving Sales with a Quality Lead Response –...
When First In Doesn’t Win: Driving Sales with a Quality Lead Response – Webinar The old expression—Haste makes waste. — rings especially true with online car buyers. Fast response times contribute to...
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Turbo Charge Your Internet Responses
With so many customers using the Internet as a starting point to shop for a vehicle, we need to get better with the quality our responses. I see some of the worst templates you can imagine on a daily...
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P.S. This Really Works!
Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often...
View ArticleCan Your Email Find Love The Second Time Around?
With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email...
View ArticleWinning More Customers By Providing A Great Experience – Presentation
Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and...
View ArticleOne Crucial Step to Lead Management: A Professional Volley
A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot in the Salsa Red Pearl color with...
View ArticleHow My Bad Email Advice Almost Ruined a Friendship
A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot...
View ArticleEmail Templates can be Personal AND Automated
Internet sales are easy! There, I said it (or rather, wrote it.) Let me be clear: internet sales are about as black and white as anything we do in the car business – they really are. The problem is we...
View ArticleStop Overthinking Your Emails!
Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly...
View ArticleHere are 15 Great BDC Templates to Steal!
Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes...
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